Top 15+ Best Japanese Make up Brands You Shouldn’t Miss

Japan always has products that users feel satisfied with in terms of safety and effectiveness, and makeup products are among them. The best Japanese make up brands are always storming the market, especially in Asia. If you’re still thinking about it, scroll down. Let us take you to the paradise of 15 of today’s most loved Japanese make up brands.

15+ Best Japanese Make up Brands – The Greatest Choice For You

1. DHC

Overview:

Today, when it comes to the DHC brand, perhaps no one does not know. This is a famous brand specializing in oral products, health supplements, and famous makeup products in Japan. However, the history of this brand and its first developments are not about beauty products.

DHC is the abbreviation of the first 3 letters in the phrase Daigaku Honyaku Center, is a corporation specializing in the production and trading of famous health care, functional foods, fashion and cosmetics products in Japan. land of the Rising Sun. The brand was established in 1972 with the business as the translation center.

Later, this brand has linked with many other businesses to produce cosmetics, good foods, and vitamins. Later, this brand expanded and brought in oral products with the use of supporting health and supplementing nutrients that were loved by many people.

Thanks to its wide variety and cooperation, its scale also quickly spread. In addition to its headquarters in Japan, this Japanese cosmetics company has 25 small branches worldwide.

Price:

With a brand that has been built for more than 30 years, always pioneering with products derived from nature, prioritizing product quality, but it is quite surprising that the price is quite affordable, suitable for everyone. customers. Products range in price from $5 to $20. Compared to the quality it brings, it deserves to be a brand you should add to your cart.

Pros

• DHC is a famous Japanese cosmetic brand. Established in 1972, up to now, DHC has always researched and developed natural products of good quality and friendly to all skin types. This brand is not only famous for cosmetics, DHC oral products are also welcomed by many customers
• DHC’s products are safe and benign thanks to their ingredients and strict manufacturing and testing processes, resulting in high-quality products that meet the safety requirements.
• Price affordable: The products are rated as affordable with prices ranging from $5 to $20.

Cons

• Although there are many advantages of this brand, every product must have its pros and cons. The main disadvantage of DHC is that the effect it brings to customers will depend on the location of each person. And especially must be persistent in using it for at least 1 month to be able to evaluate the effect of the product being used.

Featured products

DHC Deep Cleansing Oil

DHC make up remover oil is considered as the most sought-after and best-selling product in Japan. With benign ingredients, suitable for even pregnant women, capable of cleaning the most matte make up, it deserves to be the national make up remover that everyone should have.

DHC Ultra Moisturizing Hydrating Protecting Fragrance

DHC Lip Cream has a compact design, with ingredients rich in natural nutrients such as: olive oil, aloe vera extract, ginseng, …. Thanks to these ingredients, it brings moisture to the skin. Lips are always soft, avoiding darkening of lips, and at the same time as a base when applying color lipstick, it will be smooth and protect lips under the sun.

DHC Mattifying Powder Gel Minimizes Imperfections

DHC Velvet Skin Coat is suitable for all skin types with benign ingredients, has good oil control ability as well as beautifies the skin. The liquid cream should quickly file into the skin, cover well the skin imperfections and especially can be maintained for up to 10 hours. It deserves a product that will give you more confidence with day-long activities.

Where to purchase

DHC brand has many other products, please click here to choose more: Here

2. Shiseido

Overview:

When it comes to Japanese cosmetic brands, one of the names people will remember is Shiseido. Founded in 1872 by pharmacist Arinobu Fukuhara when it was just a pharmacy store. But with the continuous learning from Europe to the US, with the selective absorption of Western achievements, this brand went up and is considered as the oldest and most famous cosmetic company in Japan and has up to now more than 25000 stores worldwide.

From the early days of its establishment until today, the symbol of Shiseido is a stylized image of two camellia flowers. According to this brand, the company’s logo represents the guarantee of Shiseido’s products when reaching consumers. In Japanese culture, the image of the camellia flower is commitment and assurance. It is the meticulous attention to every small detail that this Japanese cosmetic company has created absolute trust from customers.

Price

Compared to the DHC brand above, the price of Shiseido will be much higher because it is considered one of the luxury Japanese makeup brands, and one thing you will be disappointed with is that the price always goes hand in hand with the quality of the product both design and performance. Shiseido products will range from $20 to $200.

Pros

• This is a long-standing cosmetic company with more than 100 years, so to this day, Shiseido has received a lot of support from customers.
• Most of the products of this brand have ingredients extracted from nature such as: olive oil, coconut oil, seaweed, ….
• The brand always wants to bring the best experience to customers, so the products have been researched and tested very carefully before being sold to the market. So say no to harmful substances and use flavorings or preservatives.

Cons

• The price of the product is considered to be for the higher segment of the market.
• Because of the popularity of the brand as well as the quality of the product, Shiseido is easy to counterfeit.

Featured products

Shiseido Benefiance Wrinkle Smoothing Cream

Shiseido Eye Cream has a simple design but still exudes nobility. The main ingredients are extracted from nature that work to reduce dark circles under the eyes, wrinkles and anti-aging under the eyes. Because the ingredient is so benign it doesn’t cause any irritation, works quickly to reveal healthier and more vibrant skin and is resistant to the sun.

MicroLiner Ink Shiseido No Brown

Shiseido MicroLiner Ink features micro and gel micro-tips to deliver sharp, seamless lines that give your eyes definition, especially without smearing or drifting and water-resistant. With the composition is a temperature sensing gel, the color fastness is up to 1 day. It also does not cause any reactions for the sensitive eye area because it has been tested by dermatologists.

Shiseido Instant Make up Remover Unisex

Shiseido Instant Eye and Lip Make up Remover has a compact, easy-to-carry design. The ingredients contain Xylitol to keep the moisture needed for sensitive skin such as eyes and lips. Has a pleasant scent, easily removes long-lasting make up. However, the price is a bit high for users, so this is also considered a disadvantage of this product.

Where to purchase

Shiseido stores that you may be interested in on Amazon: Shiseido Store on Amazon

3. CanMake

Overview:

With more than 35 years of age, CanMake is also known as CanMake Tokyo because it was founded in Tokyo, it has constantly developed and existed until now. With its expansion, CanMake not only has stores in Japan but also builds its brand in Asia, typically countries such as Hong Kong, Singapore, Thailand, …

Currently, besides make up products, CanMake’s skin care products are also well received and appreciated. Therefore, if you are one of the followers of this Japanese cosmetic brand, you will easily choose for yourself the most suitable CanMake beauty and skin care cosmetics set.

Price

CanMake’s prices will also be classified from high-end to affordable. But in general it will range from 5$ to 15$.

Pros

• The products of the CanMake brand are all derived from nature and are clearly tested.
• The make up product line is also quite diverse, the packaging is also quite eye-catching and produced according to modern technology.

Cons

• Some products are priced higher than the market and are not suitable for customers like students

Featured products

CANMAKE Creamy Touch Liner Medium

CANMAKE Creamy Touch Liner scores with clients with a brush tip of only 1.5mm, whose thinness creates sharp lines that will create custom designs for your eyelids. With a lot of different colors, you can choose the right color to decorate your eyes with more vitality, ensure no drift, smudge and high color fastness.

CANMAKE Marshmallow Finish Powder Gram

Canmake Marshmallow Finish Powder has a rather special design, with the main tone being copper gold to create elegance and sophistication. In terms of ingredients, the product contains active ingredients from nature, does not contain fragrances or preservatives, safe for all skin types. It has the effect of lifting the skin tone to the maximum extent, protecting against the sun, making the skin always rosy, radiant.

CANMAKE Stay Balm Rouge Ounce

CANMAKE Stay-On Balm Rouge has a lightweight design with ingredients from natural nutrients to help soften lips, best moisturize lips, and protect from UV rays. They are also very diverse in color for customers to choose.

Where to purchase

If you are interested in this brand, please click here to see more: CanMake store on Amazon

4. SK-II

Overview:

SK-II brand is a high-end cosmetic brand from Japan, established in 1980. It is one of the subsidiaries of P&G group, a rather large corporation in the world. With more than 40 years in the beauty industry, SK-II’s products have always held the No. 1 position among women because they have received very positive feedback.

The main ingredients of SK-II’s products are many different yeasts containing many beneficial essences for the skin, in addition, there are other vitamins and minerals for anti-aging purposes, bringing a healthy skin nature.

Price

Prices in Japan and the countries it distributes will vary because Japan is a very demanding market, with high requirements not only for product quality but also for environmental and health criteria and products. Domestic Japanese must go through an inspection process, enough of these factors to be sold on the market. For products sold in foreign markets that do not need to go through this inspection process, the price of SK-II in foreign countries is always cheaper than buying domestically in Japan.

Pros

• SK-II uses special ingredients to prevent and fade the signs of aging, returning the skin to be smooth, youthful, and smooth.
• The packaging is simple but still exudes luxury and expensive.
• Say no to flavors and additives or preservatives.

Cons

• This is a luxury cosmetic brand, so the price is very expensive, not suitable for the popular segment.

Featured products

SK-II Facial Treatment Cleansing Oil

SK-II Facial Treatment Cleansing Oil has apple seed extract and is rich in Pitera to quickly remove long-lasting makeup, deeply and gently cleanse all skin types. The effect is to reduce the formation of acne and healthier, smoother skin.

SK-II Facial Treatment Mask

SK-II Facial Treatment Mask is a 3d design mask that can fit the face. 1 mask contains a lot of Pitera nutrients that have anti-aging effects as well as restore the current texture of the face. Prevents darkening, evens out the color of sunburned skin, helps brighten and even skin tone.

Where to purchase

See more products here if needed: SK-II store on Amazon

5. Hada Labo

Overview:

Compared to other famous brands, Hada Labo was born quite late in 2004, this is the result of the cooperation between Rohto company (Japan) and Mentholatum company (USA). Hada Labo believes that the great effectiveness of each product will be the most effective way to convince customers. So it was quickly famous and spread to countries such as China, Bangladesh, Myanmar, America, England, etc.

With the motto “Simple and perfect”, the Hada Labo brand has been very careful in the production stage, always prioritizing the ingredients that are benign for the skin and all have been tested very carefully. Hada Labo only focuses on exploiting nutrients. The ingredients bring the effect directly to the skin, so that each product is of the highest purity, for optimal effectiveness.

Price

This is considered a popular brand, and the price of the products is very affordable for objects such as students. The average price will range from $3 to $15.

Pros

• Hada Labo products all have natural extracts, safe for all skin types.
• The production processes are advanced and tested, so even the most sensitive skin is not irritated.
• Diversify products and models, always research, develop and innovate.

Cons

• Very easy to be faked to release to the market

Featured products

ROHTO Hadalabo Gokujun Cleansing 200ml

Hada Labo Gokujyun Cleansing Oil has olive oil ingredients to quickly remove long-lasting makeup as well as dirt, in addition to providing water and deep moisturizing for soft and smooth skin. Because the ingredients are completely benign substances, they do not cause irritation.

Hada Labo Tokyo Plumping Cream

Hada Labo Skin Plumping Gel Cream is considered the divine moisturizing gel of Hada Labo house, has safe ingredients for the skin, has been tested to show that the skin is immediately hydrated, wrinkles are reduced and there is elasticity, smooth stretch.

Hada Labo Gokujun Hyaluronic/dp/B00BSNBO9O

Hada Labo Gokujun Hyaluronic Lotion Moist has a simple design, has a transparent texture, is as thin as water, so its absorption on the skin is very fast. It has a light scent, but no flavorings or preservatives. It would be a good product to moisturize dehydrated skin.

Where to purchase

To see Hada Labo promotions visit here: Hada Labo online store on Amazon

6. Kosé

Overview:

Kosé was born in 1946 when the second world war ended, the founder was Mr. Kozaburo Kobayashi. This brand has a mission that their cosmetics can bring dreams and hope to the Japanese at that time, especially the women, who were most affected.

During its 70-year history, Kose has recorded its name as a pioneer and it is the “father” of many of the first cosmetics appearing in the world, such as essences or powders compressed candles.

Price

The price of this brand will range from affordable to high-end. So the price will fluctuate from $5 to $80.

Pros

• Kosé cosmetics are extracted from natural ingredients including rare and precious herbs that are absolutely safe and extremely effective in nourishing and regenerating the skin.
• Ensure the safety when used on the skin, the ingredients used are benign, bring the fastest and best effect to the skin.

Cons

• The price of some products is much higher than the products of the same name of other brands.

Featured products

KOSE Softy Deep Treatment 7.8oz

KOSE Softy Treatment Oil is extracted from rice bran oil and orange peel oil, which has a deep cleansing effect, dissolving sebum on the skin without causing dryness. The surface of the skin is still maintained with moisture and helps the pores to tighten, brighten and smooth the skin.

Kose Medicated Sekkisei Cream Excellent

Kose Medicated Sekkisei Cream Excellent has a relatively thick cream, with herbal ingredients such as Edelweiss to help hydrate the skin, ginseng to help regenerate the skin. Prevents the production of skin pigmentation, and at the same time restores damage caused by the skin aging process such as melasma and dark spots, improves the whiteness of your skin.

KOSE SUNCUT Perfect Essence Fragrance

KOSE SUNCUT Perfect UV Essence has the effect of protecting the skin from UVA and UVB rays, preventing dryness, peeling, dull sunburn, and inhibiting the formation of melanin causing freckles, preventing skin cancer. Has a fairly liquid texture, easy to spread, quickly absorbed, not sticky, uncomfortable, does not leave white streaks.

Where to purchase

Find out more about the brand’s products here: KOSE online store on Amazon

7. Kanebo

Overview:

Kanebo is considered a brand with a long history of Japan, established in 1887, and is currently a very popular luxury cosmetic brand in Japan as well as in the world. This brand appeared with products extracted from nature and these product lines were born and quickly received by many people.

Kanebo is constantly researching and inventing different product lines, suitable for each age, skin type, and body changes in each different period. Kanebo is now present in more than 50 countries and territories around the world.

Price

This is considered a luxury cosmetic brand, so the price of this brand’s products is not suitable for low-income customers. The average product price will range from $15 to $200, there are even products up to $1000.

Pros

• All Kanebo cosmetics contain natural ingredients of plant and animal origin.
• The products do not cause allergic reactions.
• The ingredients undergo multi-stage processing and meticulous research. All cosmetic formulations are carefully designed and tested.

Cons

• High price and very easy to fake

Featured products

Kanebo KATE Designing Eyebrow Brown

Kanebo KATE Designing Eyebrow includes 3 color boxes from light to dark to have many choices for each customer’s needs. With fine powder particles, high adhesion and long-lasting color, it will create very natural eyebrows. The box comes with a 2-headed eyebrow brush, creating bright colors and a sharper brush head, with a handy mirror.

Kanebo ALLIE Extra Gel Sunscreen

Kanebo ALLIE Extra UV Gel Sunscreen has a gel-like texture, so it is absorbed very quickly and is not greasy or sticky. There is a slight lifting of the tone, the skin still has a certain amount of moisture and is not dry, does not cause heavy face and skin mystery. There are ingredients that help the skin to resist UVA and UVB rays, prevent melasma, freckles and brown spots. And say no to fragrances, mineral oils and parabens.

Kanebo Sensai Cellular Performance Cream

Kanebo Sensai Cellular Performance Cream has completely natural ingredients, and is the perfect choice for dry and rough skin. Works to help skin look healthier and also brighter. Replenish skin and with high moisture to provide moisture in time. It also makes the skin healthier when exposed to the sun.

Where to purchase

Click here to see more Kanebo products on Amazon

8. Shu Uemura

Overview:

Cosmetics brand Shu Uemura was founded by makeup artist Shu Uemura, a pioneer and one of the first Asian make-up artists to become famous in the West. Shu Uemura decided to launch his own cosmetic brand and also took his own name to name it in 1965. With the first product, this cleansing oil, Shu Uemura began to become widely known. And to date it is available in 18 countries, with more than 400 stores worldwide.

Price

The prices of Shu Uemura products are rated at an average level, which can be suitable for all types of customers. The average price will range from $10 to $100.

Pros

• Shu Uemura cosmetics extract natural, safe, and benign essences with strict production processes. In which there are carefully refined manual stages.
• The famous brand built over the years has impressed millions of customers across Asia.
• Meticulous and delicate packaging design.
• The effect of makeup is obvious. Moreover, the skin, lips, and eyelids are also protected to the maximum.

Cons

• There are some higher-segment products on the market.

Featured products

Shu Uemura Formula Eyebrow Pencil

Shu Uemura Hard 9 Formula Eyebrow has a very delicate and handy design with a sharp pencil tip, which minimizes the color of the line being smudged out and is also quite diverse in color. The product is very durable in color, creating very natural lines. In addition, it is extracted from natural, benign ingredients combined with nutrients and vitamins, so it is very safe.

Shu Uemura Eyelash

Shu Uemura Eyelash Curler is made of stainless steel, a beautiful silver color. The tip of the eyelash curler easily hugs the eyelid, making the eyelashes curl naturally and without causing pain. And the arc is just right so as not to break the eyelashes when used.

Shu Uemura Essence Nourishing Protective

Shu Uemura Essence Absolue Nourishing features Camelia Oil which is one of the fastest absorbing oils to promote shine and nourish hair while maintaining the skin’s lipid barrier for longer, promoting health and skin moisturizer. Suitable for all hair styles and hair textures.

Where to purchase

See more Shu Uemura products here

9. Cezanne

Overview:

Cezanne is a Japanese natural cosmetic brand that was born in 1964. Up to now, with more than 50 years of development history in Japan, focusing mainly on two lines of skincare and makeup products. It has also expanded to many Asian countries such as Vietnam, Hong Kong, Singapore, etc.

In terms of product evaluation criteria, the brand said 5 nos to the following: UV absorbers free, fragrance-free, mineral oil-free, active ingredient free, and alcohol-free.

Price

Cezanne’s products are rated as quality but at extremely reasonable prices. Suitable for low-income subjects such as students. Only ranges from $10 to $60.

Pros

• All products contain ingredients that are safe for all skin types.
• Say no to harmful substances, or additives, ensure absolute safety
• The price is suitable for all customers

Cons

• Because it’s so popular, it’s easy to fake

Featured products

Cezanne Ultra Point Eyebrow 03 Natural

Cezanne Core Eyebrow has a very small intestine to make the drawing more elegant, not smeared out. Pencil also has excellent water resistance, long-lasting color throughout the day, even on hot sunny days. This is a pencil without sharpening, easy to carry anywhere.

Cezanne Eyeliner Drawing Shadows Highlight

Cezanne Eyeliner for Drawing has a screw-in shape, convenient and easy to use. Non-slip, waterproof gel pencil keeps lines sharp all day, even when rubbed. Extracted from moisturizing ingredients: Hyaluronic acid, collagen, retinol helps prevent aging, moisturizes and is suitable for sensitive skin.

Cezanne Sebum Anti Foundation Light

Cezanne Sebum Anti Foundation has skin-nourishing ingredients such as Super Hyaluronic Acid, chamomile extract to help retain moisture in the skin, making the skin not dry but always smooth. It is this that helps a lot to keep makeup on for 8 hours. Helps control oil on the skin, anti-shine, physical sunscreen ingredients

Where to purchase

See more products of the Cezanne brand here

10. Tatcha

Overview:

Tatcha is a cosmetic brand “skincare inspired by Geisha, proven by science” (inspired by Geisha, proven by science), founded by Victoria Tsai, Taiwanese. Victoria on a visit to Kyoto, Japan had the opportunity to meet a Geisha, she accidentally knew the beauty secret written in an ancient book many centuries ago and that was the turning point that made her decide to bring the That secret to establishing the Tatcha brand.

Tatcha works with Japanese and American scientists to create the original formula and always improves it to suit modern life.

Price

Tatcha is also at the top of high-end Japanese cosmetic brands because of the effectiveness it brings. So it’s not for low-income customers. Its price ranges from $20 to $200 on average.

Pros

• The ingredients in Tatcha’s skin care products are all-natural and are harvested and manufactured according to a very strict process standard.
• Tatcha’s beauty facility is based on the original geisha beauty rituals: green tea, rice, and red algae.

Cons

• Because the products are for the high segment, the prices of the products are also quite high.

Featured products

Tatcha Dewy Skin Cream Hydrate

TATCHA The Dewy Skin Cream has a light texture, mild scent, and is suitable for dry and aging skin. The product helps to moisturize the skin by adding ceramides. In addition, extracts from Japanese purple rice, Okinawa algae, green tea, ginseng, and thyme work to help the skin look its best at any age.

Tatcha Kissu Lip Mask Wrinkles

Tatcha Kissu Lip Mask Scrub has plant extracts that are completely benign for the lips and peach berry essence to help plump the lips and smell peach for hours. High-end product lines help to enhance and replenish nutrients to make lips more beautiful and healthy. Formulated with golden emulsion and camellia essence, the balm ensures smoothness, limits dryness, and helps lips look fresher.

TATCHA 1 Step Camellia Cleansing Oil

TATCHA Pure One Step Camellia Cleansing Oil has the task of supporting cleaning stubborn makeup, cleaning dirt, sebum hidden deep to open pores. At the same time, it also provides moisture for the skin to always be soft, not tight after removing makeup, improving signs of aging on the skin.

Where to purchase

See more Tatcha products and offers here

11. Fancl

Overview:

Fancl was established in 1980, starting from a personal company specializing in the production of cosmetics. Starting in the 1980s, skin care has been a lot of attention, but cosmetics are not diversified, most of the skin care product lines contain harmful substances such as silicones, parabens,etc.

Understanding this essential need, Fancl has embarked on research with the desire to bring beauty care products that are safe and do not contain harmful substances. Product lines from Fancl: Skin care cosmetics, functional foods to help beautify from the inside, health supplements, makeup products, …

Price

The price of Fancl’s products is aimed at every customer, so the price is very affordable, only in the mid-range. On average it will cost from $15 to $100.

Pros

• The ingredients of the products are clearly sourced, tested
• Say no to preservatives and additives
• Variety of products and models

Cons

• Because the brand does not use additives in the ingredients, the shelf life of the product is quite short.

Featured products

Fancl Guard Protect Lotion SPF50

Fancl Sunguard Protect Lotion UV is a physical cream with a safe ingredient list manufactured based on new and modern Japanese technology, so you can experience it with peace of mind, without worrying about skin irritation. Light skin tone, suitable for all skin types, extremely effective against sweat and water.

Fancl Clear Washing Powder 30pcs

Fancl Deep Clear Washing Powder is suitable for people with dull skin, long-term acne. Or have oily, sensitive, easily irritated skin with facial cleansers. Contains enzymes that combine with bamboo charcoal and mineral mud to remove dirt, blackheads and dead cells from pores.

Parallel FANCL Mild Cleansing 120ml

FANCL Mild Cleansing Oil has a very “clean” ingredient list. There is no Mineral Oil or olive oil to remove makeup, so it is suitable for all skin types and rarely causes acne. Oily consistency and good emulsifying ability, especially not stinging eyes.

Where to purchase

Discover more Fancl products here: https://www.amazon.com/stores/FANCL

12. Curel

Overview:

Curel is a very famous name in Japan. This is a small brand of the KAO group, which is also a cosmetic group that is quite popular with cosmetic reviewers in Japan. In addition to Curel, it has many other very famous small brands.

Curel is very understanding about skin problems, so it is on a mission to bring the best products that have been thoroughly tested to consumers with the most satisfying experience. Curel’s products are also very diverse, divided into many functions: whitening, intensive moisturizing, anti-aging, …

Price

Curel’s products are very suitable for the average audience because their prices are very cheap. On average, products will range from $7 to $70.

Pros

• Curel’s product lines all contain high levels of Ceramide, which helps strengthen the skin’s protective film to avoid harmful external agents.
• Is a benign cosmetic line, bringing high efficiency after a period of use
• Affordable price, suitable for many customers

Cons

• As a famous brand, products are often counterfeited.

Featured products

Intensive Moisturizer Anti Aging Fragrance Free Anti Wrinkle

Curel Intensive Face Moisturizer Cream is a line of intensive moisturizers for sensitive skin, with eucalyptus extract to help fight inflammation, antibacterial, remove dead cells and soothe the skin.It also has a timely moisturizing effect for the skin, helping the skin become whiter.

Moisturizer Repair Sensitive Fragrance Balanced

Curel Moisture Repair Eye Cream includes moisturizing ingredients and other botanical oils to regenerate and protect the sensitive skin around the eyes, effectively moisturizing and anti-dark circles. Replenish the function of ceramide and keep the eyes moist and firm. Contains anti-inflammatory agents that prevent rough skin.

Hydrating pH Balanced Fragrance Free Sensitive Skincare

Curel Foaming Daily Face Wash has an ultra-fine, cotton-like foam texture that penetrates deep inside pores and removes dirt and excess oil. Gentle ingredients, pH 5.5 ideal for sensitive skin. It has the function of enhancing skin moisture, improving dryness and irritation thanks to its exclusive Ceramide technology.

Where to purchase

You can refer to other products at the brand’s store: https://www.amazon.com/stores

13. Decorté

Overview:

The pinnacle of Japanese luxury skincare and cosmetics is Decorté. The company, which was established in 1970 and is owned by cosmetics tycoon Kosé, bases its cutting-edge formulations on traditional Eastern medicine as well as the most recent findings in science. It makes sense that it is one of Japan’s top-selling products given the formulations and packaging.

Price

The products of this brand are also considered high-end, so its price is quite high and not suitable for the popular segment. The average price will range from $30 to $200.

Pros

• Decorté makeup and skin care products combine the finest ingredients with cutting-edge research and innovative technology.
• Products that do not contain fragrances and additives

Cons

• The prices of the products are relatively high

Featured products

Cosme Decorte Powder Luminary Ivory

Cosme Decorte Face Powder has an ultra-fine, high-adherence powder texture that will help keep makeup foundation lasting for hours. Has the ability to control oil, help dry skin, and have good coverage to help skin have a perfect foundation.

COSME DECORTE Herbal Vitalizing Lotion

DECORTE Vita De Reve Lotion overcomes the condition of greasy cream that causes skin congestion. Soothes and cools the skin, cleans and controls oil balance to help tighten pores and is suitable for all skin types, in addition to helping skin care products after balancing step to be more easily absorbed.

Decorte Shelter Multi Protection Sunscreen

Decorte Sunscreen SPF 50+ contains rosemary leaf extract and rosemary leaf juice, which prevents collagen and elastin damage from UV rays. With its light feel and rich moisturizing effect, it reaches a whole new level of therapeutic effect and comfort.

Where to purchase

Click here for more Decorté products: https://www.amazon.com/s?k=Decorte

14. Isehan Heroine Make

Overview:

In the list of Japanese makeup brands, Isehan Heroine Make is always at the top. The word “heroine” refers to a young female character in a book or movie and is used in the brand name. Heroine Make is a Japanese cosmetic brand known for its liquid eyeliner and mascara. It was established in 2005.

Both of these products are highly rated and recommended by celebrities and beauticians.

Price

The price of this cosmetic company is very reasonable, suitable for students. It costs from $8 to $40.

Pros

• The ingredients are all healthy, the essences are good
• Affordable product prices, suitable for the popular segment

Cons

• Packaging is not really eye-catching

Featured products

Heroine Make Mascara Super Waterproof

HEROINE MAKE Mascara with matte black ink with moderate adhesion. Helps shape curled, long, loose and thick lashes throughout an active day. It also adds moisture to soft lashes.

Japan Beauty Heroine Mascara Advanced

Heroine Make Kiss Me Long and Curl Mascara Advanced has been improved by designing a thin and light film on the eyelashes, making the mascara effectively waterproof but can still be easily washed off with a regular facial cleanser. And with ingredients of chamomile extract that moisturizes the eyelids and camellia oil that softens, the eyelashes will not be dry.

Kiss Me Heroine Waterproof Eyeliner

Kiss Me Heroine Liquid Eyeliner has a very thin design, only 0.1mm, so this brush is extremely flexible and easy to draw. The formula is extremely waterproof, the line does not move throughout the day. And contains chamomile extract that moisturizes and softens the eyelids.

Where to purchase

Click here to see more and receive special offers: https://www.amazon.com/

15. Dolly Wink

Overview:

It seems that Dolly Wink is quite a new name when you are new to makeup. Applying natural eye makeup should be enjoyable for consumers of Dolly Wink while yet making them look stunning and ready to take on the world.

Dolly Wink developed many product lines, ranging from fake lashes to eyeliners and eyebrow pencils, with that objective in mind. The most well-liked selections include Dolly Wink lashes.

Price

Dolly Wink’s products are not as diverse as other brands, but the prices are very affordable. Only ranges from $7 to $70.

Pros

• All products have benign ingredients, and do not harm the skin.
• Products such as eyebrows, eyeliner, .. all have good water resistance
• Affordable product prices

Cons

• Not diverse product models

Featured products

Dolly Wink Eyelashes Tsubasa Masuwaka

Dolly Wink Koji Eyelashes is the right product for the pure, natural make up style that today’s young girls are pursuing. The eyelashes are thin and sparse, however, when glued on, they bring unexpected effects. Can also be reused after removing and washing.

KOJI DOLLY WINK Mascara Black

DOLLY WINK Volume Mascara Black has ingredients that help curl lashes all day. The pointed tip design is easy to apply in small portions and is highly resistant to sweat, water and sebum with long lasting performance. Easy to remove with warm water.

Kiss Me Heroine Waterproof Eyeliner

Kiss Me Heroine Waterproof Liquid Eyeliner has many colors, does not clump, for smooth, natural eyeliner. In addition, the ingredients in the product such as Hyaluronic Acid, Collagen, Rosehip Extract, Panthenol (vitamin B5), … help nourish and protect the skin around the eyes during the make up process.

Where to purchase

You can refer to more products here: https://www.amazon.com/s

16. Koh Gen Do

Overview:

Koh Gen Do emerge as a prestigious cosmetics brand established by a renowned Japanese actress, boasting a wide network of stores throughout Japan. 

Their cosmetics collection harmoniously blends the essence of therapeutic botanical elements with cutting-edge skincare advancements, resulting in products that safeguard and nurture the skin. 

At the core of their philosophy lies the belief that each application should serve as a nourishing experience, enhancing the skin’s brilliance and promoting a supple, velvety, and thriving complexion.

Price:

These foundations range in price from $45 to $96, putting them in the luxury beauty price category.

Pros:

• High-quality ingredients, particularly healing plant-based extracts. 
• The brand incorporates skincare technology into its makeup formulations, which can provide additional benefits beyond mere cosmetic enhancement. 

Cons:

• The luxury nature of Koh Gen Do products means they are not easily accessible to everyone due to their higher price range. 
• While Koh Gen Do has stores across Japan, its physical presence might be limited in other regions or countries.

Featured products

Koh Gen Do Maifanshi Moisture Foundation

The Maifanshi Foundation is designed for long-lasting wear, featuring a fine water-repellent coating that helps it withstand the test of time. Additionally, it incorporates French sea salt and a blend of natural ingredients, including saltwater, to prevent skin dryness and protect against UV damage. 

By infusing these elements, the foundation not only provides coverage but also nourishes and shields the skin, promoting a healthy and radiant complexion.

Where to purchase

You can refer to more products here: https://www.amazon.com/s

See more:

• Japanese Beauty Standards – How Pretty Are You In Japan?
• What Is A Geisha? A Comprehensive Answer

Based on the research on Japanese Make up brands, we have summarized the product price list of the brands in order from low to high.

Depending on your needs and budget, we can choose the most suitable product.

	Brand	Price
1	Hada Labo	$3 to $15
2	DHC	$5 to $20
3	CanMake	5$ to 15$
4	Kosé	$5 to $80
5	Curel	$7 to $70
6	Dolly Wink	$7 to $70
7	Isehan Heroine Make	$8 to $40
8	Shu Uemura	$10 to $100
9	Ettusais	$13.29 to $51.63
10	Cezanne	$10 to $60
11	Fancl	$15 to $100
12	Kanebo	$15 to $200 or up to $1000
13	Shiseido	$20 to $200
14	Tatcha	$20 to $200
15	Decorté	$30 to $200
16	Koh Gen Do	$45 to $96
17	SK-II	–

Why choose Japanese make up brands?

Japanese makeup brands are known for their commitment to quality and innovation. They often invest in extensive research and development to create high-quality products with advanced formulations and cutting-edge technology. 

This dedication to excellence results in cosmetics that are effective, long-lasting, and often have unique features or benefits.

Japanese culture places a strong emphasis on attention to detail and craftsmanship, and this is reflected in their makeup brands. From the packaging design to the texture and performance of the products, Japanese makeup brands pay meticulous attention to every aspect. This meticulousness contributes to the overall experience and satisfaction of using their products.

Many Japanese makeup brands incorporate skincare elements into their products. They often include nourishing and beneficial ingredients that not only enhance the appearance but also care for the skin. 

This approach appeals to individuals who prioritize skincare and want their makeup to provide additional skincare benefits.

Japan has a vibrant cosmetics market with a wide range of brands, catering to diverse needs and preferences. Whether you’re looking for high-end luxury brands or affordable options, Japanese makeup brands offer a variety of choices to suit different budgets and styles.

What to do before choosing to buy Japanese Make up Brands?

Before choosing to buy Japanese makeup brands, there are a few steps you can take to ensure a well-informed purchase:

Research and Educate Yourself

Familiarize yourself with different Japanese makeup brands and their product offerings. Look for reviews, recommendations, and swatches to get an idea of the quality, performance, and suitability of their products. 

Consider reading beauty blogs, watching video reviews, or joining online beauty communities to gather insights and recommendations.

Identify Your Needs and Preferences

Determine what specific makeup products you are looking for and what features are important to you. 

Consider factors such as your skin type, desired finish, color range, and any specific concerns you may have. This will help you narrow down the options and focus on brands that cater to your preferences.

Check Ingredients and Formulations

If you have any sensitivities or specific ingredient preferences, review the ingredient lists of the products you are interested in. Pay attention to any potential allergens or irritants that could affect your skin. 

Additionally, consider if you prefer products with natural or synthetic ingredients and choose accordingly.

Consider Pricing  

Take into account your budget and the availability of the Japanese makeup brands you are considering. Some brands may be more affordable or have a wider distribution network, making their products easier to find and purchase. 

Determine if the price range aligns with your budget and if the products are readily available in your region.

FAQs

1. What is the No. 1 cosmetic brand in Japan?

According to the evaluation of cosmetic experts as well as the positive feedback of customers, perhaps the No. 1 cosmetic brand in Japan will belong to Shiseido. Because it is highly rated and used by make up artists and compared to price it is surprisingly cheap compared to the quality.

2. Currently, are there many famous make up brands in Japan?

In Japan, there are many cosmetic brands, but some of the most popular skincare brands are: Shiseido, DHC, SK-II, Shu Uemura,…

3. Which brand of make up is best?

Perhaps the title of the best Japanese make up brand will belong to Canmake. Because it is considered to be reasonably priced but has excellent value for the quality. And it is very popular with female customers.

4. What brand is similar to Shiseido?

There are many cosmetic brands that are competing with each other in the market and so is Shiseido. Some big brands are its competitors such as: KOSÉ, Lancome, Estee Lauder,…

5. Do Japanese use Shiseido?

Yes, because the Shiseido brand is considered the most famous cosmetic brand in Japan. The products of this brand are very sought after.

6. Is it cheaper to buy Shiseido in Japan?

Buying Shiseido products in Japan will be cheaper than buying in other countries. Because this is a domestic product and the production cost is low.

7. Is Shu Uemura cheaper in Japan?

You will find Shu Uemura products much cheaper in Japan. Since this is a domestic product and the market is highly competitive, the products are sold at an affordable price.

8. Japanese cosmetics and Korean cosmetics, which are more sought after in the market?

Japanese cosmetics will have the upper hand because most Japanese skin care products are of natural origin, extremely benign, towards the safety of the skin. Therefore, Japanese cosmetics are not only well received by the domestic market, but also by other foreign markets.

9. Is Hada Labo a good brand?

Of course. Hada Labo is rated quite well for high-purity, deep-effective, safe, benign and affordable moisturizing products.

10. How is Japanese skin so flawless?

The Japanese tend to be minimalist in everything even in skincare, but they will focus on the important steps that are deep cleansing, providing enough moisture, vitamins and minerals are prerequisites.

11. Is Shiseido owned by L’Oreal?

No, Shiseido is a separate corporation, consisting of about 30 subsidiaries.

Conclusion

No matter what your skin condition is, beauty is still a necessity, so the best Japanese makeup brands are here to help. The beauty products of Japanese brands deserve to be added to your shopping cart and are a good investment if you want to upgrade yourself. Have a good day!