Where to Buy Makeup in Japan? Your Ultimate Guide to Finding the Best Beauty Stores

Japan is well-known for its superior technology, rich culture, and one-of-a-kind beauty business. Japanese cosmetics are highly regarded for their quality, innovation, and effectiveness. The country offers a vast choice of things to offer, from skincare to cosmetics. 

However, with so many possibilities, it might be difficult to discover the best site to buy cosmetics in Japan. Choosing the best cosmetic store is crucial not only for the quality of the product but also for the overall shopping experience. 

In this blog post, we will take a closer look at the Japanese cosmetics industry, discuss the significance of selecting the right cosmetic store, and provide insights into where to buy makeup in Japan. 

Whether you are a makeup enthusiast or a first-time buyer, this guide will help you navigate the world of Japanese cosmetics and find the best place to purchase your favorite beauty products.

How are cosmetics popular in Japan?

Cosmetics are immensely popular in Japan, with the beauty industry valued at over 2 trillion yen (approximately $18 billion USD) annually. The popularity of cosmetics in Japan can be attributed to various factors, including quality and innovation in product development, marketing and advertising strategies, and demographics and consumer behavior.

One of the key factors contributing to the popularity of cosmetics in Japan is the quality and innovation in product development. Japanese cosmetics are renowned for their high quality, safety, and effectiveness. Japan is known for its advanced technology and research in skincare and cosmetics, and many Japanese beauty brands incorporate traditional Japanese ingredients such as rice, green tea, and seaweed in their formulations.

Cosmetics’ popularity in Japan is also influenced by marketing and advertising methods. Japanese cosmetic companies are known for their creative and engaging marketing campaigns, which often feature popular celebrities or influencers. Additionally, many brands offer limited edition or seasonal products, creating a sense of urgency and exclusivity among consumers.

Demographics and consumer behavior also play a role in the popularity of cosmetics in Japan. Japan has a large aging population, and many consumers prioritize skincare and anti-aging products. Additionally, there is a growing trend towards natural and organic products, as well as a focus on sustainability and eco-friendliness.

Overall, the popularity of cosmetics in Japan can be attributed to a combination of quality and innovation in product development, effective marketing and advertising strategies, and changing demographics and consumer behavior.

Where to buy makeup in Japan?

Ainz & Tulpe 

My favorite makeup store is Ainz & Tulpe. Their shop sells everything from perfume to bath scrubs too, of course, cosmetics! Since there aren’t many store employees, you may take your time selecting and inspecting your purchases. This is a strong recommendation. 

Japanese Homepage: http://ainz-tulpe.ainj.co.jp/

Don Quijote (Donki)

The motto of Don Quijote (ドン・キホーテ) is to sell at the lowest possible price. You may get your beauty goods at a discount here. However, bear in mind that if you don’t know what you desire, you may become disoriented. They have their stuff stacked on the roof (I’m not kidding). 

English Homepage: http://www.donki.com/index_en.php

Duty-free Shops

Duty-free shops are less expensive than other retailers since they do not charge sales tax. They also have high-end brands. They are often seen at airports or major cities. There will normally be signage in the store indicating whether or not the establishment is duty-free.

The Internet

@cosme

@cosme is one of the largest beauty review websites in Japan and also operates an e-commerce platform. The platform features a wide variety of Japanese and international beauty brands, as well as a large selection of skincare, makeup, hair care, and fragrance products.

Rakuten Global Market

Rakuten Global Market is a Japanese e-commerce platform that offers a wide range of products, including cosmetics and skincare products. The portal sells both Japanese and foreign brands and provides a number of payment and delivery alternatives.

Ichibankao

Ichibankao is an online store that specializes in selling Japanese cosmetics and skincare products. The marketplace offers a selected selection of items from top Japanese companies and ships to over 120 destinations worldwide.

Cosme Hunt

Cosme Hunt is an online store that offers a variety of Japanese and Korean beauty products. The platform features a subscription service that delivers a curated selection of products to customers each month, as well as a store where customers can purchase individual products.

Department Stores

Department stores are one of the most popular places to buy cosmetics in Japan. They offer a wide variety of beauty brands, including both Japanese and international ones, and provide a luxurious and high-end shopping experience. Here are some popular department stores in Japan and the advantages of shopping for makeup at department stores:

Isetan

Isetan is a high-end department store chain that offers a vast selection of cosmetics and beauty products. They carry a wide range of Japanese and international brands, including Shiseido, Chanel, and Dior. Isetan is known for its exceptional customer service and provides personalized consultations and recommendations.

Mitsukoshi

Mitsukoshi is a well-known department store chain that offers a range of beauty products, including skincare, makeup, and fragrance. They have a separate beauty area with Japanese and foreign brands. Mitsukoshi offers beauty services such as facials and makeup consultations, as well as tax-free shopping for tourists.

Takashimaya

Takashimaya is a department store chain that offers a wide range of beauty products, from luxury brands to drugstore items. They have a specialized beauty floor with a wide range of cosmetics and skincare goods. Takashimaya also offers a loyalty program for frequent shoppers.

The advantages of shopping at department stores for makeup include access to a wide variety of brands and products, knowledgeable staff who can provide expert advice and a luxurious shopping experience. Department stores also often offer exclusive promotions, discounts, and gifts with purchases.

If you’re looking to buy makeup in Japan, Isetan, Mitsukoshi, and Takashimaya are all highly recommended department stores to check out. They offer an extensive range of beauty products and excellent customer service, making them popular destinations for makeup enthusiasts and casual shoppers alike.

Drugs stores

Drugstores are also popular places to buy cosmetics in Japan. They offer a variety of affordable beauty products, including Japanese drugstore brands and international ones. Here are several popular drugstores in Japan, as well as the benefits of buying cosmetics from a drugstore: 

Kiyoshi Matsumoto (Japan)

Matsumoto Kiyoshi is one of Japan’s major pharmacy chains. They sell a wide range of beauty items, such as skincare, cosmetics, and hair care. Matsumoto Kiyoshi is well-known for its low pricing and frequent specials and promotions, making it a favorite destination for thrifty consumers. 

Watsons

Watsons is a drugstore chain that offers a range of beauty products, from Japanese drugstore brands to international ones. They carry both affordable and high-end products and often have exclusive collaborations with popular beauty brands. Watsons also offers a loyalty program for frequent shoppers.

Don Quijote

Don Quijote is a discount store that offers a variety of products, including cosmetics and beauty products. They carry a range of Japanese drugstore brands and international ones at discounted prices. Don Quijote is known for its quirky and fun shopping experience and is a popular destination for tourists.

The advantages of shopping at drugstores for makeup include affordable prices, a wide variety of products, and often sales and promotions. Drugstores also often offer exclusive collaborations and limited-edition products.

If you’re looking to buy makeup in Japan, Matsumoto Kiyoshi, Watsons, and Don Quijote are all recommended drugstores to check out. They offer a variety of affordable beauty products and often have sales and promotions, making them popular destinations for budget-conscious shoppers and tourists alike.

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FAQs

What is the Japanese equivalent of Sephora?

Sephora’s Japanese equivalent is the cosmetic shop “Sephora Japan.” Sephora Japan is a collaboration between Sephora and Takashimaya, a local shop. It debuted in 2018 and has since extended to other sites around Japan, including Tokyo, Osaka, and Kyoto. Sephora Japan offers a diverse choice of beauty products, both Japanese and worldwide, as well as a premium shopping experience comparable to that of Sephora stores in other countries. They also provide beauty services such as cosmetics consultations and have a reward program for regular customers.

What is the best cosmetic website in Japan?

There are several excellent cosmetic websites in Japan, each offering a wide selection of beauty products and services. Here are some of the best cosmetic websites in Japan:

@cosme: @cosme is one of the most popular cosmetic websites in Japan. It offers a vast selection of beauty products, including makeup, skincare, and hair care, from both Japanese and international brands. @cosme provides customer ratings and rankings, making it easier to find the most popular and highly rated things. They also offer a membership program that provides exclusive benefits and discounts.

Rakuten Global Market: Rakuten Global Market is a popular online shopping platform that offers a range of beauty products, including Japanese and international brands. They have a dedicated beauty section that features skincare, makeup, and hair care products. Rakuten Global Market often has sales and promotions, making it a great place to find discounted beauty products.

Hacci: Hacci is a Japanese online retailer that offers a range of beauty products, including Japanese and international brands. They specialize in natural and organic beauty products and offer a curated selection of high-quality items. Hacci also provides a monthly subscription service that sends a variety of beauty goods to your door.

CosmeKitchen: CosmeKitchen is an online shop specializing in natural and organic beauty goods. They sell skincare, cosmetics, and hair care items from both Japanese and foreign brands. CosmeKitchen is committed to sustainable and eco-friendly practices, making it a great choice for environmentally-conscious consumers.

Each of these cosmetic websites offers a unique selection of beauty products and services, making them some of the best cosmetic websites in Japan. You may select the website that best meets your needs and shopping style based on your choices. 

Is Shiseido more affordable in Japan?

As a Japanese brand, it is possible to find Shiseido products at lower prices in Japan than in other countries. However, it ultimately depends on the product and where you get it. 

For example, if you purchase Shiseido products at a department store in Japan, it may be more expensive than purchasing the same product at a drugstore or discount store. On the other hand, if you purchase Shiseido products outside of Japan, you may have to pay a markup for importation and distribution.

It is also important to consider currency exchange rates when determining whether it is cheaper to buy Shiseido products in Japan. If the exchange rate is unfavorable, it may negate any potential savings.

In general, if you are in Japan and looking to purchase Shiseido products, it is recommended to compare prices at different retailers, such as department stores, drugstores, and discount stores, to find the best deal. Additionally, if you are a tourist, you may be able to take advantage of tax-free shopping, which can provide additional savings.

In which country is makeup the cheapest?

The cost of makeup products can vary widely depending on the country and region. However, based on a study conducted by the e-commerce aggregator website Picodi in 2021, the country where makeup is the cheapest is Egypt, followed by Ukraine and India.

The study compared the prices of 11 popular makeup products, including foundation, mascara, and lipstick, across 45 countries. The researchers found that makeup products were the most expensive in Norway, Switzerland, and Australia.

It is important to note that the cost of makeup products can vary depending on several factors, including import taxes, distribution costs, and currency exchange rates. Additionally, the availability of certain brands and products can also impact pricing. Therefore, while some countries may have cheaper makeup products overall, the specific brands and products that you are looking for may be more expensive in those locations.

What is Japan’s No 1 makeup brand?

Shiseido is considered one of Japan’s No. 1 makeup brands. It is a well-known Japanese brand that has been in the beauty industry for over 140 years and is recognized for its high-quality and innovative products. Shiseido cosmetics include foundation, lipstick, mascara, eyeshadow, and other cosmetics.

In addition to Shiseido, there are other popular makeup brands in Japan, including Kanebo, KOSE, and THREE. These brands are also well-known for their high-quality products and are widely used by Japanese consumers.

What is the famous beauty brand in Japan?

There are several famous beauty brands in Japan, each known for their unique products and approach to beauty. Here are some of Japan’s most popular beauty brands:

Shiseido: Shiseido is one of Japan’s oldest and most well-known beauty brands.  It offers a wide range of high-quality makeup, skincare, and hair care products, and is recognized for its innovative technology and commitment to sustainability.

SK-II: SK-II is a luxury beauty brand that offers a range of high-end skincare products, including serums, moisturizers, and masks. The brand is known for its use of Pitera, a fermented yeast extract that is said to improve the skin’s texture and appearance.

Kanebo: Kanebo is a Japanese beauty brand that sells skincare, cosmetics, and hair care products. The company is recognized for its emphasis on natural ingredients and commitment to producing high-quality, skin-friendly products.

Muji: Muji is a Japanese lifestyle brand that offers a range of beauty and skincare products, as well as clothing, home goods, and stationery. The company is noted for its basic, natural components and minimalist appearance.

THREE: THREE is a Japanese beauty brand that specializes in cosmetics and skincare. The company is well-known for its devotion to employing natural and organic materials, as well as for its creative products that aim to enhance the inherent beauty of the skin.

These are just a few of the many famous beauty brands in Japan. Each brand offers a unique selection of products and approaches to beauty, making it easy to find the right products for your needs and preferences.

What is the most popular internet shopping site in Japan?

The number 1 online shopping site in Japan is Rakuten, which is a Japanese e-commerce company that offers a wide range of products, including fashion, electronics, home goods, and beauty products. Rakuten operates as an online marketplace, allowing third-party sellers to offer their products to customers through the Rakuten platform.

In addition to Rakuten, there are other popular online shopping sites in Japan, including Amazon Japan, Yahoo! Shopping, and ZOZOTOWN. Each of these sites offers a wide selection of products and services, and customers can compare prices and product reviews to find the best deals and highest-quality products.

Overall, online shopping is becoming increasingly popular in Japan, as customers seek the convenience and ease of shopping from home. With so many great online shopping options available, it’s easy to find the products you need and get them delivered right to your doorstep.

What is the most popular Japanese marketplace?

Mercari, the most popular Japanese marketplace, is an online platform that allows people to purchase and sell a variety of things, including electronics, fashion, and beauty products. Mercari is a peer-to-peer marketplace that allows people to purchase and sell things directly with one another.

Mercari has become increasingly popular in Japan over the past few years, as more people look to buy and sell items online. The platform is easy to use, and the company has implemented a range of security features to ensure that buyers and sellers are protected.

In addition to Mercari, there are other popular marketplaces in Japan, including Rakuten Ichiba and Yahoo! Auctions. These platforms offer a similar range of products and services, and customers can compare prices and reviews to find the best deals and highest-quality products.

What is the best-selling site in Japan?

As of 2021, the best-selling site in Japan is Amazon Japan. Amazon is a well-known global online marketplace that sells a broad variety of things such as electronics, books, fashion, and beauty products. Amazon Japan is a localized version of Amazon, offering products specifically tailored to the Japanese market.

In addition to Amazon Japan, other popular e-commerce sites in Japan include Rakuten, Yahoo! Shopping, and ZOZOTOWN. Each of these sites offers a wide selection of products and services, and customers can compare prices and product reviews to find the best deals and highest-quality products.

Overall, e-commerce is becoming increasingly popular in Japan, as more people look for convenient and efficient ways to shop. With so many great e-commerce sites available, it’s easy to find the products you need and get them delivered right to your doorstep.

Conclusion

In conclusion, Japan is a treasure trove of beauty products, and there are many great options when it comes to where to buy makeup in Japan. From department stores to drugstores, online marketplaces to specialty shops, there is no shortage of places to find the best makeup and beauty products in Japan. There is something for everyone, whether you want high-end brands or low-cost alternatives. So if you’re planning a trip to Japan or simply looking to add some Japanese beauty products to your collection, be sure to check out some of the recommended stores and websites mentioned in this post on where to buy makeup in Japan.