12 Best Japanese Face Washes: Cleansing Perfection For All Skin Types

Explore the best Japanese face washes for all skin types, from gentle for sensitive skin to powerful for acne control. Discover your perfect match!


Japanese skincare products are well-known for their innovative formulas and excellent components, and there are numerous options for face washes. Japanese cosmetic companies have provided a wide range of face wash products targeting every skin issue and type, from cult classics to new brands. 

In this article, we’ll explore the best Japanese face washes that are highly recommended by skincare experts and beauty lovers. Whether you have oily, dry, sensitive, or acne-prone skin, there is undoubtedly a Japanese face wash perfectly suited to elevate your skincare routine and help you achieve a glowing complexion.

12 Best Japanese Face Washes 

Hada Labo Tokyo Gentle Hydrating Foaming Facial Cleanser, Fragrance-Free Sensitive Skin Face Wash with Hyaluronic Acid and Conditioning Agents Soften Skin, Locks in Moisture, 5.0 oz

Hada Labo Tokyo Facial Cleanser (Source: Google)

This cleanser, which is made with the brand’s signature “Super Hyaluronic Acid,” has a fluffy foam that removes any dirt while offering excellent moisture. Because of its low pH composition, it ensures a deep cleanse while still protecting the skin’s natural moisture barrier. Free from fragrances, mineral oils, and dyes, it caters to sensitive skin with care. Its non-stripping characteristics and lightweight texture make it perfect for everyday use, leaving your skin feeling smooth, and radiant. 

Hada Labo Tokyo Gentle Hydrating Foaming Facial Cleanser, Fragrance-Free Sensitive Skin Face Wash with Hyaluronic Acid and Conditioning Agents Soften Skin, Locks in Moisture, 5.0 oz
  • JAPAN’S No. 1 SELLING SKIN CARE LINE: Hada Labo Tokyo Gentle Hydrating Cleanser with hyaluronic acid is a skin-cushioning foaming cleanser is ultra-gentle; washes away dirt, oil, and impurities easily with no residue; locks in essential moisture leaving the face silky smooth and healthy looking and making it ideal for sensitive skin
  • GENTLY CLEANSES, LOCKS-IN MOISTURE: Skin is refreshed, silky smooth, and healthy looking; Hyaluronic Acid Plus provides 2x more hydration than regular Hyaluronic Acid to help maintain natural moisture levels; Hyaloveil-P, a special hyaluronic acid is designed to adhere to skin for effective moisturization after rinsing, conditioning agents soften the skin, and natural amino acids provide gentle cleansing
  • SUITABLE FOR ALL SKIN TYPES: Soothing soft foam is suitable for all skin types, especially sensitive skin
  • IDEAL FOR SENSITIVE SKIN: Natural amino acids provide gentle cleansing for even the most sensitive skin and this cleanser contains no fragrance, parabens, dyes, mineral oil, alcohol or sulfates
  • HIGH QUALITY: Paraben-free, dye-free, mineral oil-free, fragrance-free, alcohol-free, sulfate-free, soap-free

For all skin types, especially for dry and sensitive skin


  • A good cleanser for sensitive Skin
  • pH-Balanced
  • Well-moisturize with “Super Hyaluronic Acid” formula
  • No fragrances, no mineral oils, and no dyes 


  • Not deep cleansing

suisai(step size) step size beauty clear powder Wash N wash separately, 12.8 g single

Suisai (Step Size) Beauty Powder Wash (Source: Google)

Suisai Beauty’s Clear Powder Wash is offered in handy single-use capsules that make it easy to take with you while you’re on the move. You always get a fresh and effective cleanse because each capsule has the ideal quantity of powder. When this special powder formula comes into the water, it turns into a creamy foam that efficiently removes dirt and oil without depriving the skin’s natural moisture. Enzymes from natural silk cocoons are found in the powder face wash, helping exfoliate dead skin cells and leave your skin looking smooth. Additionally, these enzymes also play a role in regenerating cells, which enhances the skin’s overall brightness and elasticity.

suisai(step size) step size beauty clear powder Wash N wash separately, 12.8 g single
  • Made In Japan
  • Beauty clear powder Wash N wash separately Pokemon
  • Enhances radiance of skin after use
  • Contains enzymes to remove blackheads, keratotic plugs

For all skin types 


  • Travel-friendly
  • Gentle exfoliation
  • Preservation of freshness
  • Deep cleansing 


  • Packaging waste

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Senka Perfect Whip (Source: Google)

Senka Perfect Whip is considered one of the most well-known Japanese cosmetic products of all time and stands out by its unique blue packaging both in Japan and abroad. With its high moisture content, the Senka Perfect Whip cleansing foam leaves your skin feeling silky and revitalized after every use. It offers an ultra-soft, fluffy foam that thoroughly washes your skin and is suitable for all skin types. 

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For all skin types, especially for oily skin


  • Effective cleansing
  • Gentle formula
  • Moisturizing ingredients
  • Affordable


  • Contains fragrance
  • For individuals with dry skin, the cleansing foam might be slightly drying due to its cleansing properties.

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Hada Labo Gokujyun Face Wash (Source: Google)

Indulge in the ultimate hydration experience with Hada Labo Gokujyun Hyaluronic Acid Foaming Cleanser. The face wash prevents anti-aging and skin dryness by blending three quality hyaluronic acids to offer deep moisture. Because it has a soft and smooth texture on the skin, has no color, and is fragrance-free, it is perfect for sensitive skin.

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For all skin types, especially for sensitive skin


  • High moisture with Hyaluronic Acid
  • No color, no fragrance 
  • pH-Balanced
  • Gentle Cleansing


  • Not Deep Cleansing

Curel Japanese Skin Care Foaming Daily Face Wash for Sensitive Skin, Hydrating Facial Cleanser for Dry Skin, pH-Balanced and Fragrance-Free, 5 Oz (Step 2 of 2-Step Skincare)

Curel Foaming Daily Face Wash (Source: Google)

Specially crafted for sensitive and dry skin, this gentle cleanser transforms into a soft foam that delicately purifies without stripping essential moisture. Its water-based solution is brimming with ceramides, which prevent the onset of facial wrinkles and replenish the skin’s natural moisture levels. Your skin’s pores get rinsed out by this foamy mixture, giving you revitalized, healthy skin. Elevate your skincare routine with the nurturing power of Curel and discover the secret to a serene, balanced complexion.

Curel Japanese Skin Care Foaming Daily Face Wash for Sensitive Skin, Hydrating Facial Cleanser for Dry Skin, pH-Balanced and Fragrance-Free, 5 Oz (Step 2 of 2-Step Skincare)
  • GENTLE FOAMING FACE CLEANSER - Cleanses impurities on dry, sensitive skin ever-so-gently, leaving skin soft and supple.
  • PROTECT CERAMIDES - Cleanses without stripping the skin's natural ceramides, a vital part of your skin's moisture barrier.
  • FOR DRY, SENSITIVE SKIN - Daily face wash that gently cleanses with care for a soft and dewy complexion.
  • FRAGRANCE FREE, pH BALANCED, COLORANT FREE - Curel foaming facial cleanser is specially formulated for dry, sensitive skin.
  • DOUBLE CLEANSING - Use with Curel Makeup Cleansing Gel or Curel Makeup Cleansing Oil for a Japanese two-step gentle and thorough cleansing routine.

For dry and sensitive skin


  • pH-Balanced
  • No fragrance, no colorant 
  • Gentle fomular 
  • Well-moisturize with high Glycerin content 


  • Not suitable for oily skin 

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Bioré Charcoal Face Wash (Source: Google)

Try this budget-friendly cleanser if your skin is oily and prone to acne. This Bioré cleanser effectively removes excess oil and toxins from your pores with activated charcoal ingredients. The invigorating menthol provides a refreshing cleanse, leaving your skin feeling revitalized and purified.

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For oily and acne-prone skin


  • Oil-free face wash
  • Acne treatment
  • Deep cleansing
  • Feeling fresh after every use
  • Cost-effective 


  • Contain fragrance
  • For people with dry or sensitive skin, it will feel a bit dry after use

Biore Ouchi de Este Cleansing Gel smooth

Biore Ouchi de Este Gel Cleaser (Source: Google)

Treat yourself to radiant, pampered skin with Biore Ouchi de Este. Experience the relaxation of an “esthe” spa treatment in the comfort of your home. It includes a number of natural components to moisturize the skin while also removing impurities. It is advised to use it while in the shower because the heat from the steam opens up the pores and promotes deeper cleansing.

For oily to normal skin 


  • Gentle on skin
  • The non-foaming gel texture does not dry the skin when used
  • Many natural ingredients
  • Well-moisturize


  • Some customers complained that it had gave them the feeling of cleanser left after washing 

Bifesta Foaming Whip (Bright Up)

Bifesta Bright Up Face Wash (Source: Google)

Bifesta foaming face wash offers a thick, smooth foam that contains carbonic acid, which removes subsurface impurities. This Japanese face cleanser offers both deep cleansing and advantages for brightening the skin. The liquid turns into a cloud-like foam with a simple pump, efficiently removing impurities and giving you radiant skin. Enriched with brightening ingredients, it gently revitalizes dull skin, leaving it refreshed and luminous. 

For oily skin and mixed skin 


  • Remove makeup and impurities efficiently 
  • Has skin brightening benefits
  • Cloud-like and very soft foam 
  • Green tea extract ingredients to help tighten skin


  • Face wash foam might easily spill from the aerosol can. 

Sengan Pasta Rosette Cleansing Pasta Muddy Sea Smooth, 120g

Pasta Rosette Cleansing (Source: Google)

Rosette face wash produces soft foam that contains rose extract and Kaidei, a mineral-rich substance from sea mud. Without disrupting the skin’s typical cycle, the foam is meant to efficiently absorb extra oil and remove impurities. The pores will be tightened with rose extract ingredients, giving you a glow and healthy skin. 

Sengan Pasta Rosette Cleansing Pasta Muddy Sea Smooth, 120g
  • Free From Fragrance, Color And Mineral Oil
  • Made In Japan
  • 4.2 Oz. (120 G)

For oily to normal skin 


  • Efficiently remove excess oil
  • Has the benefit of tightening pores
  • Includes natural ingredients 
  • The mud-based formula might provide gentle exfoliation


  • Not suitable for dry and sensitive skin 

No products found.

Nameraka Honpo Face Wash (Source: Google)

This cleansing foam provides more than just a cleanse; it also offers a nourishing experience because it is enriched with natural soy isoflavones. The formula’s use of soy isoflavones could have advantages, including antioxidant defense and an expected improvement in skin elasticity. The cleanser contains potent components like hyaluronic acid and collagen that work to hydrate your skin to the highest level while effectively cleansing your pores. 

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For all skin types 


  • Contain soy been isoflavones
  • Soft, fluffy foam
  • No mineral oil
  • Fragrance-free 
  • Include nourishing components 


  • For people with dry or sensitive skin, it will feel a bit dry after use

Obagi Nu-Derm Gentle Cleanser – Mild Face Cleanser that Removes Daily Impurities & Build-Up For Normal to Dry & Sensitive Skin – 6.7 oz

Obagi Daily Facial Cleanser (Source: Google)

The Obagi Nu-Derm Gentle Face Cleanser is a safe and effective skincare product formulated specifically for individuals with normal to dry skin types. While removing dirt and impurities, this cleanser offers a relaxing and refreshing cleansing sensation. This Obagi daily face cleanser has a lot of naturally derived ingredients that nourish and shield the skin while cleansing in order to maintain the skin’s natural moisture. It also has a soothing effect because of the Aloe Vera ingredient it contains, which helps reduce any irritation or redness brought on by dryness.

Obagi Nu-Derm Gentle Cleanser – Mild Face Cleanser that Removes Daily Impurities & Build-Up For Normal to Dry & Sensitive Skin – 6.7 oz
  • Leaves Skin Clean & Fresh: Nu-Derm Gentle Cleanser is a mild facial cleanser that gently removes impurities, oil and makeup
  • An Essential Step in Your Daily Skin Care Routine: Obagi Nu-Derm Gentle Cleanser is specifically formulated to cleanse and provide a fresh looking complexion; it rinses clean so your skin feels clean and fresh
  • Safe for Sensitive Skin: The gentle formula containing Oat Amino Acids is suitable for normal to dry skin types
  • Dermatologist Tested, Physician Endorsed: Our portfolio of products is dermatologist tested and physician endorsed; that’s why professionals trust us to provide superior skincare for their patients
  • 35 Years of Transformational Skincare: From being the first to clinically test our products on all skin types & tones, to setting the standard for medical-grade skincare, we’re proud to bring you effective & transformative solutions for every step of your skincare journey

For normal to dry skin


  • Nourishing formula
  • Creamy texture
  • Gentle cleansing
  • Maintains moisture 
  • Contains natural components 


  • Expensive 

GYUNYU Non Additive Foaming Facial Cleanser, 0.58 Pound

GYUNYU Non Additive Face Wash (Source: Google)

The Gyunyu Non-Additive Foaming Face Wash is part of the popular Cow brand’s lineup, known for its commitment to producing natural and additive-free skincare products. It ensures a safe and effective cleansing process without any irritation because it is devoid of harmful components such as parabens, fragrances, and colorants. This face wash is formulated with vitamins, proteins, and amino acids that come from natural sources like milk and plants. Each time you use this product, your skin will feel silky-smooth and renewed thanks to the combination of these components that nourish and revitalize the skin.

GYUNYU Non Additive Foaming Facial Cleanser, 0.58 Pound
  • Japan Health and Personal Care - Cleanser body of Cow brand additive-free foam 200ML *AF27*
  • w/tracking number from JP Post

For all skin types


  • Non-additive formula
  • Contain natural ingredients 
  • Gentle on skin 
  • A good face wash for sensitive skin 


  • Virtually none 

Things To Consider When Buying A Face Wash

  • Skin Type: Face washes have been developed for various skin types, such as dry, oily, sensitive, and combination skin. To make sure that a product meets your personal needs, choose one that is compatible with your skin type. If you have sensitive skin, look for products labeled as suitable for sensitive skin or those formulated without common irritants.
  • Cleansing Needs: Consider whether you need a gentle daily cleanser, an exfoliating scrub, or a makeup remover. Your cleansing needs will influence the type of face wash you choose.
  • Ingredients: Check the ingredient description for any possible irritants or allergies. Look for key components that can help with your skincare issues, such as hyaluronic acid for moisture or salicylic acid for skin that often breaks out in pimples.
  • Formulation: Face washes come in various forms, including gel, cream, foam, and powder. Select a formulation based on your preferences and needs. For example, gel cleansers are often suitable for oily skin, while cream cleansers are more hydrating for dry skin.
  • pH Balance: Opt for a face wash with a pH level that is close to your skin’s natural pH. The moisture barrier and overall health of the skin are both maintained by a balanced pH.
  • Fragrance: Consider whether you prefer products with or without fragrance. Fragrances can enhance the sensory experience but might cause irritation for sensitive skin.
  • Additives and Harsh Ingredients: Avoid face washes with harsh additives like sulfates, parabens, and artificial colors. Choose products that include a few components and are also gentle on the skin.
  • Effectiveness: Research reviews and feedback from users to gauge the effectiveness of the product in addressing specific skincare concerns.
  • Dermatologist Recommendations: Ask a dermatologist if you have any specific skin issues for advice that is appropriate for your needs.
  • Price: Determine your budget range and explore options within that range. Remember that efficacy and cost aren’t necessarily correlated.


  • Are Japanese face washes highly-regarded? 

Yes, Japanese face washes are well-known for their premium quality, cutting-edge formulas, and extreme attention to detail. Numerous Japanese skincare companies have earned a reputation for their dedication to research, use of natural ingredients, and integration of cutting-edge technology.

  • Are Japanese face washes moisturizing?

Most face washes made in Japan have been created to strike a balance between effective cleansing and maintaining the skin’s natural moisture. While some Japanese face cleansers do contain substances that aid in maintaining moisture and preventing overdrying, not all of them are specifically hydrating. For a more hydrating cleansing experience, look for face cleansers that contain ingredients like hyaluronic acid, ceramides, oils, or glycerin.

  • Why is Japanese skin flawless?

Japanese skin is often considered flawless due to the cultural emphasis on skincare, multi-step routines, high-quality products, sun protection, healthy diets, and genetic factors. These practices contribute to maintaining healthy and radiant skin.

  • Why are Japanese skincare products so popular?

Due to their effective formulas, cutting-edge technology, natural components, and cultural emphasis on good skin, Japanese skincare products are well-liked worldwide. Japanese skincare products have gained international praise because of their dedication to excellence, research, and holistic skincare techniques.

  • Are Japanese face washes recommended for sensitive skin?

Yes, a lot of Japanese face cleansers that focus on preserving the skin’s natural balance and have mild formulas are advised for sensitive skin. Japanese skincare companies frequently develop products that are suitable for a variety of skin types, including sensitive skin. Choose face washes with the labels “mild,” “gentle,” or “for sensitive skin,” as well as ones that are free of harsh additives, irritating fragrances, and other ingredients.

  • Should I use Japanese or Korean skincare products?

Based on your skin type, preferences, and goals, select skincare products from either Japan or Korea. While Korean skincare focuses on versatility as well as the goal of achieving a glowing, radiant complexion, Japanese skincare points out innovation and mild, simple formulas. In order to find a skincare routine that works best for you, try both Japanese and Korean products, and you can also mix them.

  • What ingredients should you avoid in face washes?

Avoiding components that could irritate or harm your skin is important when selecting a face cleanser. Here are typical ingredients in face washes that you should avoid: Sulfates, parabens, mineral oil, alcohol, synthetic preservatives, artificial colors, and fragrances.


From gentle cleansers suitable for sensitive skin to deep-cleansing formulas that effectively remove impurities, Japanese face washes have gained a well-deserved reputation for their effectiveness and innovation. The best Japanese face washes are ultimately determined by the demands and preferences of each individual. With the abundance of options available, it is recommended to consider your skin type, concerns, and desired effects to find the perfect match.

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About Hayami Mori

Hayami Mori is an awesome travel blogger & photographer. She was born and raised in Tokyo and have been here for nearly 25 years. She loves traveling and always wants to introduce her beautiful Japan to travelers from all over the world. Therefore, her blog is a great source of information for people looking for what to do in Japan as well as provides some tips to make their trips unforgettable.

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